An outdated website design can cause more problems than simply driving away customers; it can make your site vulnerable to cyber attacks, affect your search engine rankings and harm your business reputation. As with all technologies and fashions, website software and designs constantly evolve. Website designs and software considered “hot” just a few short years ago, mostly look sad and perform ineffectively compared to modern-day websites.
Is your website still sporting flashing banners, a loud colour palette, dancing GIFs and information blocks scattered over the pages like confetti? Then it is definitely time for a change.
So what are some of the signs that your website needs a bit of tweaking or a redesign?
1) Visually Unappealing
Making a good first impression is critical. Internet users make snap judgments about a website that determines whether or not they like what they see. These opinions often linger and can be difficult to reverse. Colour palette, text readability, appropriate images, spacing and content structure are all important visual elements that need to complement and promote your brand. Using outdated and/or unsupported software that requires users to install extensions such as the one in the example below, is also inadvisable as visitors find this annoying.
2) Not Mobile Responsive
A website is mobile responsive when the pages automatically change and resize to fit the available device space. With more and more people using their mobile devices to access the internet, your website should look good on any device, be it desktop or handheld.
3) Search Engine Rankings are Low
Is your website’s SEO optimised for search engines like Google and Bing? Structured URLs, headings, alt tags, page speed, page structure and configured meta descriptions are all design elements that impact your Search Engine Ranking. Read more about how to boost ranking with SEO.
4) Website is Slow
Users get frustrated when a page takes too long to load. Fast page loading time is an important part of the user experience and should be addressed during the design phase.
5) Difficult To Navigate
This is one of the most important elements in design because visitors use it to cruise through the website to find what they’re looking for quickly. If you have multiple bulky menus with too many choices and submenus flying out left and right, you might unintentionally be burying your content and frustrating your visitors.
6) Difficult to Update Site Contents
Can you add new pages or update content on existing pages without paying someone to do it for you? Updating the contents of your website regularly is extremely important and should be easy.
7) No Social Media Linkage
Nowadays, pretty much everyone is on social media. If your business is not social media savvy, you’re probably losing out to your competitors. If you want people to talk about your business and products online, your website needs share buttons to promote your content and links to your social media pages. Read more about how to boost ranking with marketing on social media.
8) Social Media Shared Posts Look Bad
When your website’s pages are shared on social media platforms like Facebook and X (previously known as Twitter), do the shared posts contain the wrong text or image? On modern content management systems like WordPress, you can control what social media users see when your pages are shared.
WeaverWorx can assist with the redesign or restructuring of your website. Just hit the “Get a Quote” button below and complete a simple form to receive an obligation-free quote.
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